According to the source, private labels represented nearly 25 percent of the home care retail market in 2020. By 2023, store brands had reached 26.1 percent of the value share of home care.
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Market value share of private labels in the home care retail market in Italy from 2020 to 2023
Characteristic
Market value share
2023
26.1%
2022
24.8%
2021
24.7%
2020
24.7%
0%5%10%15%20%25%30%
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GDONews. (April 4, 2023). Market value share of private labels in the home care retail market in Italy from 2020 to 2023 [Graph]. In Statista. Retrieved July 14, 2025, from https://www.statista.com/statistics/1445593/private-label-value-share-home-care-italy/
GDONews. "Market value share of private labels in the home care retail market in Italy from 2020 to 2023." Chart. April 4, 2023. Statista. Accessed July 14, 2025. https://www.statista.com/statistics/1445593/private-label-value-share-home-care-italy/
GDONews. (2023). Market value share of private labels in the home care retail market in Italy from 2020 to 2023. Statista. Statista Inc.. Accessed: July 14, 2025. https://www.statista.com/statistics/1445593/private-label-value-share-home-care-italy/
GDONews. "Market Value Share of Private Labels in The Home Care Retail Market in Italy from 2020 to 2023." Statista, Statista Inc., 4 Apr 2023, https://www.statista.com/statistics/1445593/private-label-value-share-home-care-italy/
GDONews, Market value share of private labels in the home care retail market in Italy from 2020 to 2023 Statista, https://www.statista.com/statistics/1445593/private-label-value-share-home-care-italy/ (last visited July 14, 2025)
Market value share of private labels in the home care retail market in Italy from 2020 to 2023 [Graph], GDONews, April 4, 2023. [Online]. Available: https://www.statista.com/statistics/1445593/private-label-value-share-home-care-italy/
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