Leading obstacle to customer data use worldwide 2023

Published by Statista Research Department, May 23, 2025
During a survey carried out mid-2023, 43 percent of responding customer data platform users stated that lack of cooperation within their organization was one of three leading obstacles to better customer data utilization. The inability to assemble the data ranked second, named by 42 percent of respondents.
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Leading obstacles to better customer data utilization according to customer data platform users worldwide as of July 2023

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Release date

July 2023

Region

Worldwide

Survey time period

July 2023

Number of respondents

79 respondents

Special properties

among CDP Institute members who self-classified as customer data platform users / top 3 box

Supplementary notes

Original question: "What are your main obstacles to better customer data utilization?"

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Overview

5

Largest players

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Customer data platforms (CDPs)

7

First-party data

4

Audiences

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Spotlight: United States

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