According to a 2023 survey, user generated content and social video were the favorite type of video content consumed by 57 percent of male users in the United States. In comparison, 52 percent of female respondents reported that social video and short video content were their favorite type of video content to consume.
Share of viewers in the United States who enjoyed watching user generated and social video the most in 2023, by gender
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Share of viewers in the United States who enjoyed watching user generated and social video the most in 2023, by gender
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InMobi. (August 1, 2023). Share of viewers in the United States who enjoyed watching user generated and social video the most in 2023, by gender [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1445841/us-viewers-enjoying-social-video-the-most-by-gender/
InMobi. "Share of viewers in the United States who enjoyed watching user generated and social video the most in 2023, by gender." Chart. August 1, 2023. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1445841/us-viewers-enjoying-social-video-the-most-by-gender/
InMobi. (2023). Share of viewers in the United States who enjoyed watching user generated and social video the most in 2023, by gender. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1445841/us-viewers-enjoying-social-video-the-most-by-gender/
InMobi. "Share of Viewers in The United States Who Enjoyed Watching User Generated and Social Video The Most in 2023, by Gender." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1445841/us-viewers-enjoying-social-video-the-most-by-gender/
InMobi, Share of viewers in the United States who enjoyed watching user generated and social video the most in 2023, by gender Statista, https://www.statista.com/statistics/1445841/us-viewers-enjoying-social-video-the-most-by-gender/ (last visited May 05, 2025)
Share of viewers in the United States who enjoyed watching user generated and social video the most in 2023, by gender [Graph], InMobi, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1445841/us-viewers-enjoying-social-video-the-most-by-gender/
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