U.S. viewership who enjoys watching social video the most 2023, by age

Published by Laura Ceci, Jan 19, 2024
According to a 2023 survey of video viewers in the United States, over six in 10 respondents aged between 18 and 24 reported that their favorite type of content was user generated videos, such as the ones hosted on TikTok, YouTube, or Instagram. In comparison, 56 percent of respondents aged between 25 and 34 years reported social videos were the type of content they enjoyed the most.

Share of viewers in the United States who enjoyed watching user generated and social video the most in 2023, by age group

CharacteristicShare of respondents
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Showing entries 1 to 5 (5 entries in total)
Statistic: Share of viewers in the United States who enjoyed watching user generated and social video the most in 2023, by age group

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Release date

August 2023

Region

United States

Survey time period

2023

Number of respondents

414 respondents

Age group

18 years and older

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Statistics on " Online video in the United States "

Other statistics that may interest you Online video in the United States

Overview

5

Platform benchmarks

4

User engagement

5

Video streaming on-demand

8

Social video & UGC

8

Live streaming

5

Mobile video apps

5

Spotlight: online video advertising

5

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Topics

Online video usage in the United StatesSocial media usage in the United StatesNetflixStreaming in the United StatesYouTube
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