Private labels market share in Italian total grocery retail 2019-2024

Published by
T. Ozbun,
Mar 11, 2025

In 2019, the market share of private labels in overall grocery retail in Italy stood at 28.3 percent. By 2024, the estimated share of the market of grocery products sold under retailers' brands in total grocery retail had reached 31.8 percent.

Market value share of private labels in overall grocery retail channel* in Italy from 2019 to 2024

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Release date

January 2025

Region

Italy

Survey time period

2019 to 2024

Supplementary notes

*Total grocery retail including discount stores
**Figures for 2024 are estimates based on data available as of October, 2024.

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Statistics on " Private label market in Italy "

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Overview

7

Food and non-food market shares

8

Grocery sales

6

Non-food sales

5

Consumer trends

8

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Topics

Private label market in ItalyPrivate label market in CanadaPrivate label in EuropePrivate labels in JapanPrivate label market in the UK
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