Advertising and marketing spending worldwide 2021-2025

Published by
J. G. Navarro,
Feb 5, 2025

In 2025, advertising and marketing spending worldwide will reach an estimated 1.87 trillion U.S. dollars, up from almost 1.78 trillion dollars a year earlier. For comparison, Australia's gross domestic product (GDP) amounted to approximately 1.8 trillion dollars in 2024, setting it as the world's 14th largest economy that year.

Advertising and marketing spending worldwide from 2021 to 2025 (in billion U.S. dollars)

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Sources

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Release date

February 2025

Region

Worldwide

Survey time period

2021 to 2024

Supplementary notes

* Statista calculated the figures based on the source's data.

** Statista calculated the forecast figure based on the source's projection.

Data preceding 2024 retrieved from earlier releases.
Numbers have been rounded.

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Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
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