Use of official app for a store or brand in India November 2023

Published by A. Minhas, Jul 9, 2025
According to a Rakuten Insight survey on omnichannel retail conducted in November 2023, the majority of respondents favored pick up from home as their go-to return method while online shopping in India. Comparatively, ** percent of consumers preferred in-store return for online shopping.
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Use of official app for a store or brand in India as of November 2023

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2023

Number of respondents

34,923 respondents

Age group

16 years and above

Method of interview

Online survey

Supplementary notes

Survey question: "Do you use an official app for a store or a brand?"

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