In 2023, over 56 percent of the time spent on social media platforms for users in the United States was spent on social video activities. This represents an increase from the previous year, when the time spent engaging with social video among U.S. users was of around 53.3 percent, compared to 46.7 percent of the total social media time spent on other social network activities.
Share of time spent on social video activities among users in the United States from 2019 to 2025
Characteristic
Other social network activities
Social video
2025*
39.9
60.1
2024*
41.2
58.8
2023
43.6
56.4
2022
46.7
53.3
2021
52
48
2020
59.7
40.3
2019
67
33
0255075100125
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Insider Intelligence. (August 21, 2023). Share of time spent on social video activities among users in the United States from 2019 to 2025 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1446698/time-spent-social-video-share-us-users/
Insider Intelligence. "Share of time spent on social video activities among users in the United States from 2019 to 2025." Chart. August 21, 2023. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1446698/time-spent-social-video-share-us-users/
Insider Intelligence. (2023). Share of time spent on social video activities among users in the United States from 2019 to 2025. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1446698/time-spent-social-video-share-us-users/
Insider Intelligence. "Share of Time Spent on Social Video Activities among Users in The United States from 2019 to 2025." Statista, Statista Inc., 21 Aug 2023, https://www.statista.com/statistics/1446698/time-spent-social-video-share-us-users/
Insider Intelligence, Share of time spent on social video activities among users in the United States from 2019 to 2025 Statista, https://www.statista.com/statistics/1446698/time-spent-social-video-share-us-users/ (last visited May 05, 2025)
Share of time spent on social video activities among users in the United States from 2019 to 2025 [Graph], Insider Intelligence, August 21, 2023. [Online]. Available: https://www.statista.com/statistics/1446698/time-spent-social-video-share-us-users/
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