According to a survey on luxury brands in South Korea in 2022, Chanel was the most preferred luxury brand among 28.2 percent of respondents. Gucci followed with almost one quarter of respondents preferring it to other brands.
Major luxury brands preferred in South Korea as of May 2022
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Trendmonitor. (May 18, 2023). Major luxury brands preferred in South Korea as of May 2022 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1446846/south-korea-preferred-luxury-brands/
Trendmonitor. "Major luxury brands preferred in South Korea as of May 2022." Chart. May 18, 2023. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1446846/south-korea-preferred-luxury-brands/
Trendmonitor. (2023). Major luxury brands preferred in South Korea as of May 2022. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1446846/south-korea-preferred-luxury-brands/
Trendmonitor. "Major Luxury Brands Preferred in South Korea as of May 2022." Statista, Statista Inc., 18 May 2023, https://www.statista.com/statistics/1446846/south-korea-preferred-luxury-brands/
Trendmonitor, Major luxury brands preferred in South Korea as of May 2022 Statista, https://www.statista.com/statistics/1446846/south-korea-preferred-luxury-brands/ (last visited May 17, 2025)
Major luxury brands preferred in South Korea as of May 2022 [Graph], Trendmonitor, May 18, 2023. [Online]. Available: https://www.statista.com/statistics/1446846/south-korea-preferred-luxury-brands/