Mobile app ad budgets growth worldwide 2025

Published by Statista Research Department, Mar 6, 2025

During an early 2025 survey carried out among app marketers worldwide, roughly half of respondents said that their campaign budgets in 2025 were (significantly or somewhat) larger than 12 months earlier. Approximately a quarter stated that the budgets remained about the same and the remaining quarter reported a decrease.

Changes in advertising budgets expected by mobile app marketers worldwide in 2025, by region

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2025

Region

Worldwide

Survey time period

as of January 2025

Number of respondents

>700

Special properties

among app marketers

Supplementary notes

The source does not provide information about the survey type used or about the date of survey. The date provided is the release date.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Mobile marketing and advertising worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Mobile marketing and advertising worldwide

Overview

7

Segments

4

Metrics

8

Risks & ad fraud

5

Audience

8

Further Content: You might find this interesting as well

Topics

Mobile app monetizationAppleSmartphonesiPhoneMobile app usage
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.