During spring 2023, about 50 percent of U.S. respondents taking part in a survey stated that they had personally purchased skincare products in the last month. This number decreased during fall 2023, amounting to 46 percent.
Share of shoppers who purchased skincare products in the past month in the United States in 2022 and 2023, by season
Characteristic
Share of respondents
Spring 2022
44%
Fall 2022
38%
Spring 2023
50%
Fall 2023
46%
0%10%20%30%40%50%60%
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The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household). This question was phrased by the source as follows: "Which of the following have you personally bought in the last month?". Multiple answers were allowed.
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Provoke Insights. (October 23, 2023). Share of shoppers who purchased skincare products in the past month in the United States in 2022 and 2023, by season [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/1447614/skincare-purchases-by-season-in-the-us/
Provoke Insights. "Share of shoppers who purchased skincare products in the past month in the United States in 2022 and 2023, by season." Chart. October 23, 2023. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/1447614/skincare-purchases-by-season-in-the-us/
Provoke Insights. (2023). Share of shoppers who purchased skincare products in the past month in the United States in 2022 and 2023, by season. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/1447614/skincare-purchases-by-season-in-the-us/
Provoke Insights. "Share of Shoppers Who Purchased Skincare Products in The past Month in The United States in 2022 and 2023, by Season." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/1447614/skincare-purchases-by-season-in-the-us/
Provoke Insights, Share of shoppers who purchased skincare products in the past month in the United States in 2022 and 2023, by season Statista, https://www.statista.com/statistics/1447614/skincare-purchases-by-season-in-the-us/ (last visited May 10, 2025)
Share of shoppers who purchased skincare products in the past month in the United States in 2022 and 2023, by season [Graph], Provoke Insights, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/1447614/skincare-purchases-by-season-in-the-us/
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