Distribution of digital retail media ad spending in Mexico 2021-2026, by network

Published by
Julia Faria,
Mar 3, 2025

In 2025, Mercado Libre will account for an estimated 45 percent of digital retail media advertising spending in Mexico, making it the North American country's leading retail media network (RMN). Amazon and Walmart will follow with projected market shares of 30 and 14 percent, respectively.

Distribution of digital retail media advertising spending in Mexico from 2021 to 2026, by network

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Release date

February 2025

Region

Mexico

Survey time period

2021 to 2023

Special properties

including ads on websites or apps primarily focused on retail e-commerce or purchased through demand-side platforms (DSPs) or retail media networks (RMNs)

Supplementary notes

* Forecast.

Percentage points exceeding or falling behind 100 are probably due to rounding.

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Overview

6

Mexican ad market at a glance

4

Traditional media

5

Digital media

4

Marketers perspective

3

Consumer insights

6

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Topics

Advertising in MexicoAdvertising in Latin AmericaAdvertising in BrazilAdvertising in ArgentinaAdvertising in Chile
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