Number of followers of beauty influencers worldwide 2023, by country

Published by
Christopher Ross,
Jun 5, 2025

As of November 2023, TikTok was the influencer platform in the United States that catered to the most beauty influencer followers - over *** million. In the United Kingdom both Instagram and YouTube had the same amount of beauty influencer followers - *** thousands. Meanwhile, in Brazil, YouTube was the leading beauty influencer platform, with over *** thousand followers for the category.

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Number of followers of beauty influencers in selected countries worldwide as of November 2023 (in 1,000s)

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Sources

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Release date

November 2023

Region

Worldwide, Brazil, Canada, France, United Kingdom, United States

Survey time period

November 2023

Supplementary notes

Figures have been rounded.

Source does not provide exact date of survey, date of publication is used for that purpose.

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Overview

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Effectiveness

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Topics

Beauty brands on social mediaCelebrity beauty brandsSocial media advertising and marketing worldwideSocial media advertising and marketing in the U.S.Brands on social media
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