In the fiscal year 2024 (spanning from October 2023 to September 2024), Disney's linear networks business generated 3.68 billion U.S. dollars from advertising time sales. A year earlier, the corresponding figure stood at 4.16 billion dollars, marking a decrease of over 11 percent.
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Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2023 and 2024
(in billion U.S. dollars)
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Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2023 and 2024
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Linear networks includes revenues generated by Disney's domestic channels, such as ABC Television Network and eight owned ABC television stations (Broadcasting), and Disney, ESPN (80% interest), Freeform, FX, and National Geographic (73% interest) branded domestic television networks (Cable); international channels, such as Disney, ESPN, Fox, National Geographic and Star branded television networks outside the U.S.; as well as a 50 percent equity investment in A+E Television Networks (A+E), which operates a variety of cable channels including A&E, HISTORY, and Lifetime. The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.
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Walt Disney. (November 14, 2024). Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2023 and 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 10, 2025, from https://www.statista.com/statistics/1447931/disney-linear-networks-ad-revenue/
Walt Disney. "Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2023 and 2024 (in billion U.S. dollars)." Chart. November 14, 2024. Statista. Accessed July 10, 2025. https://www.statista.com/statistics/1447931/disney-linear-networks-ad-revenue/
Walt Disney. (2024). Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2023 and 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 10, 2025. https://www.statista.com/statistics/1447931/disney-linear-networks-ad-revenue/
Walt Disney. "Advertising Revenue Generated by The Linear Network Segment of The Walt Disney Company in Fiscal Years 2023 and 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Nov 2024, https://www.statista.com/statistics/1447931/disney-linear-networks-ad-revenue/
Walt Disney, Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2023 and 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1447931/disney-linear-networks-ad-revenue/ (last visited July 10, 2025)
Advertising revenue generated by the linear network segment of the Walt Disney Company in fiscal years 2023 and 2024 (in billion U.S. dollars) [Graph], Walt Disney, November 14, 2024. [Online]. Available: https://www.statista.com/statistics/1447931/disney-linear-networks-ad-revenue/
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