The gender distribution of users of online marketplaces in Russia varied by product category. For instance, seven out of ten shoppers of children's goods on online marketplaces were women, whereas around half of consumers who bought small electronic appliances using this e-commerce channel were men.
Distribution of online marketplace users in Russia in November 2023, by product category and gender
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Distribution of online marketplace users in Russia in November 2023, by product category and gender
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Data Insight (RU). (January 29, 2024). Distribution of online marketplace users in Russia in November 2023, by product category and gender [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1447935/russia-online-marketplace-users-by-product-gender/
Data Insight (RU). "Distribution of online marketplace users in Russia in November 2023, by product category and gender." Chart. January 29, 2024. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1447935/russia-online-marketplace-users-by-product-gender/
Data Insight (RU). (2024). Distribution of online marketplace users in Russia in November 2023, by product category and gender. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1447935/russia-online-marketplace-users-by-product-gender/
Data Insight (RU). "Distribution of Online Marketplace Users in Russia in November 2023, by Product Category and Gender." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/1447935/russia-online-marketplace-users-by-product-gender/
Data Insight (RU), Distribution of online marketplace users in Russia in November 2023, by product category and gender Statista, https://www.statista.com/statistics/1447935/russia-online-marketplace-users-by-product-gender/ (last visited May 13, 2025)
Distribution of online marketplace users in Russia in November 2023, by product category and gender [Graph], Data Insight (RU), January 29, 2024. [Online]. Available: https://www.statista.com/statistics/1447935/russia-online-marketplace-users-by-product-gender/
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