Main online channels for discovering fashion brands in Spain 2024

Published by
F. Watty,
Jul 8, 2025

In 2024, search engines were the most popular way for Spanish online shoppers to discover fashion brands. Of those surveyed, over ** percent used search engines, and about ** percent relied on the advice of friends and relatives. Moreover, ********* of consumers opted for Instagram as their source of inspiration.

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Leading online channels consumers used for discovering fashion brands in Spain in 2024

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Release date

May 2024

Region

Spain

Survey time period

January 22 to 31, 2024

Number of respondents

634 respondents

Age group

16-74 years

Special properties

consumers who bought fashion products (clothing/footwear/accessories) online in the past year

Method of interview

Computer-assisted web interviews (CAWI)

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Topics

Fashion e-commerce in GermanyFashion e-commerce in the United StatesOnline retailers in GermanyFast fashion in EuropeFashion e-commerce in Spain
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