Emotional vs rational loyalty programs worldwide 2023

Published by
Julia Faria
,
Jun 6, 2025

During a September 2023 survey conducted among loyalty program decision-makers from across the globe,

****
percent of respondents classified their program as more emotional than rational. On the other hand,
****
percent described theirs as rational.

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Distribution of loyalty programs worldwide as of September 2023, by type

CharacteristicShare of respondents
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Showing entries 1 to 3 (3 entries in total)
Statistic: Distribution of loyalty programs worldwide as of September 2023, by type

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Release date

January 2024

Region

Worldwide

Survey time period

September 5 to 29, 2023

Number of respondents

593 respondents

Special properties

among loyalty program decision-makers

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Statistics on " Supermarket loyalty programs "

Other statistics that may interest you Supermarket loyalty programs

Overview

8

Europe

8

Americas

8

Asia-Pacific

8

Other markets

7

Further Content: You might find this interesting as well

Topics

Supermarket loyalty programsLoyalty programs in the United Kingdom (UK)Loyalty programs in the U.S.Brand loyaltyLoyalty programs in Australia
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