In 2025, consumers in the United States were projected to spend a total roughly 14.6 billion U.S. dollars on their spouse or significant other for Valentine's Day. In other words, more than half of all Valentine's Day spending was specifically expected to go to partners.
Valentine’s Day is celebrated every year on February 14th and is commonly considered the most romantic holiday of the year.
Advertisement
Advertisement
Total expected Valentine's Day spending on significant others in the United States from 2014 to 2025
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
National Retail Federation. (January 28, 2025). Total expected Valentine's Day spending on significant others in the United States from 2014 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1448871/us-valentine-s-day-spend-on-spouse/
National Retail Federation. "Total expected Valentine's Day spending on significant others in the United States from 2014 to 2025 (in billion U.S. dollars)." Chart. January 28, 2025. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1448871/us-valentine-s-day-spend-on-spouse/
National Retail Federation. (2025). Total expected Valentine's Day spending on significant others in the United States from 2014 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1448871/us-valentine-s-day-spend-on-spouse/
National Retail Federation. "Total Expected Valentine's Day Spending on Significant Others in The United States from 2014 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 28 Jan 2025, https://www.statista.com/statistics/1448871/us-valentine-s-day-spend-on-spouse/
National Retail Federation, Total expected Valentine's Day spending on significant others in the United States from 2014 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1448871/us-valentine-s-day-spend-on-spouse/ (last visited June 27, 2025)
Total expected Valentine's Day spending on significant others in the United States from 2014 to 2025 (in billion U.S. dollars) [Graph], National Retail Federation, January 28, 2025. [Online]. Available: https://www.statista.com/statistics/1448871/us-valentine-s-day-spend-on-spouse/
