Level of awareness of sustainability-related keywords in Japan 2024

Published by Statista Research Department, Feb 27, 2025

"SDGs" was the keyword related to sustainability for which Japanese consumers showed the highest awareness, according to a survey conducted in August 2024. While the awareness of "Sustainable Development Goals" as a term was highest among sustainability topics, the term "sustainability" itself showed a lower level of awareness, with only 48.6 percent of respondents.

Awareness and understanding of sustainability-related topics in Japan as of August 2024

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Release date

December 2024

Region

Asia, Japan

Survey time period

August 20 to 23, 2024

Number of respondents

2,500 respondents

Age group

20-74 years

Special properties

16 leading keywords in awareness and understanding

Method of interview

Online survey

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Statistics on " Sustainable shopping in Japan "

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Overview

4

Sustainable consumption habits

3

Ethical consumption

5

Sustainable food consumption

5

Sustainable fashion

4

Fairtrade

4

Secondhand and reuse

4

Company image

4

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Topics

Sustainable shopping in JapanPlastic waste in JapanWomen in JapanMen in JapanEnvironmental management in Japan
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