U.S. teens daily YouTube video consumption 2023

Published by Statista Research Department, Feb 13, 2024

According to a survey conducted in Fall 2023 among Generation Z video consumers in the United States, approximately 29.3 percent of the time they spent engaging with video format was spent on YouTube. This represents a small increase compared to the corresponding period in 2022, when teens in the U.S. spent around 29 percent of their online video time on the popular social video platform.

Share of time spent daily on YouTube among Generation Z video consumers in the United States as of Fall 2023

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Sources

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Release date

November 2023

Region

United States

Survey time period

Fall 2022 and Fall 2023

Supplementary notes

14,500 respondents in Fall 2022

9,193 respondents in Fall 2023

According to the source, respondents in the Fall of 2022 presented an average age of 15.8 years.

According to the source, respondents in the Fall of 2022 presented an average age of 15.7 years.

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Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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