According to a survey conducted by Rakuten Insight in December 2023, ** percent of Indian consumers who adopted sustainable consumption habits stated that they reduced the usage of single-use plastic, such as plastic shopping bags, plastic straws, or takeaway cups. On the contrary, ** percent of consumers bought second-hand goods or exchanged items with friends.
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Rakuten Insight. (January 31, 2024). Sustainable consumption practices adopted when purchasing goods in the past year in India as of December 2023 [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1449966/india-sustainable-purchase-behavior/
Rakuten Insight. "Sustainable consumption practices adopted when purchasing goods in the past year in India as of December 2023." Chart. January 31, 2024. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1449966/india-sustainable-purchase-behavior/
Rakuten Insight. (2024). Sustainable consumption practices adopted when purchasing goods in the past year in India as of December 2023. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1449966/india-sustainable-purchase-behavior/
Rakuten Insight. "Sustainable Consumption Practices Adopted When Purchasing Goods in The past Year in India as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1449966/india-sustainable-purchase-behavior/
Rakuten Insight, Sustainable consumption practices adopted when purchasing goods in the past year in India as of December 2023 Statista, https://www.statista.com/statistics/1449966/india-sustainable-purchase-behavior/ (last visited July 05, 2025)
Sustainable consumption practices adopted when purchasing goods in the past year in India as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1449966/india-sustainable-purchase-behavior/
