QR code generator was the fastest growing category among all marketing categories on G2 with a year-on-year growth of 66 percent. Content creation was next in line with only about 36 percent, approximately half of that of QR code generators.
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Leading marketing software category worldwide in 2023, by growth rate
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G2. (November 1, 2023). Leading marketing software category worldwide in 2023, by growth rate [Graph]. In Statista. Retrieved July 01, 2025, from https://www.statista.com/statistics/1450086/fastest-growing-marketing-categories/
G2. "Leading marketing software category worldwide in 2023, by growth rate." Chart. November 1, 2023. Statista. Accessed July 01, 2025. https://www.statista.com/statistics/1450086/fastest-growing-marketing-categories/
G2. (2023). Leading marketing software category worldwide in 2023, by growth rate. Statista. Statista Inc.. Accessed: July 01, 2025. https://www.statista.com/statistics/1450086/fastest-growing-marketing-categories/
G2. "Leading Marketing Software Category Worldwide in 2023, by Growth Rate." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/1450086/fastest-growing-marketing-categories/
G2, Leading marketing software category worldwide in 2023, by growth rate Statista, https://www.statista.com/statistics/1450086/fastest-growing-marketing-categories/ (last visited July 01, 2025)
Leading marketing software category worldwide in 2023, by growth rate [Graph], G2, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/1450086/fastest-growing-marketing-categories/
