In the first quarter of 2023, radio ad insertions by political parties in India saw the highest growth, that is ** percent, in January. The following months recorded far lower growth rates in comparison. A renewed interest in radio as an advertising medium emerged due to the looming election season as well as Prime Minister Modi's radio program 'Mann ki baat' garnering a wider audience.
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medianews4u.com. (April 27, 2023). Monthly change in radio political ad insertions in India in the first quarter of 2023 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1450606/india-political-ad-insertion-growth-on-radio/
medianews4u.com. "Monthly change in radio political ad insertions in India in the first quarter of 2023." Chart. April 27, 2023. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1450606/india-political-ad-insertion-growth-on-radio/
medianews4u.com. (2023). Monthly change in radio political ad insertions in India in the first quarter of 2023. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1450606/india-political-ad-insertion-growth-on-radio/
medianews4u.com. "Monthly Change in Radio Political Ad Insertions in India in The First Quarter of 2023." Statista, Statista Inc., 27 Apr 2023, https://www.statista.com/statistics/1450606/india-political-ad-insertion-growth-on-radio/
medianews4u.com, Monthly change in radio political ad insertions in India in the first quarter of 2023 Statista, https://www.statista.com/statistics/1450606/india-political-ad-insertion-growth-on-radio/ (last visited July 12, 2025)
Monthly change in radio political ad insertions in India in the first quarter of 2023 [Graph], medianews4u.com, April 27, 2023. [Online]. Available: https://www.statista.com/statistics/1450606/india-political-ad-insertion-growth-on-radio/
