In 2023, consumers in the United States were surveyed about their regular food and everyday products shopping destinations. Among those who shopped at discount stores, 23 percent of Millennials reported doing so, whereas the corresponding share for Gen Z was only 18 percent.
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Share of consumers regularly buying food and products for everyday use in discount stores in the United States in 2023, by generation
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Share of consumers regularly buying food and products for everyday use in discount stores in the United States in 2023, by generation
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U.S. online population; shows the average of four aggregated survey waves carried out in 2023
Method of interview
Online survey
Supplementary notes
During the survey, the question was phrased as follows: "Where do you regularly buy food and products for everyday use?"
Multiple answers possible.
Gen Z are those born between 1995 and 2012.
Millennials are those born between 1980 and 1994.
Gen X are those born between 1965 and 1979.
Baby Boomers are those born between 1946 and 1964.
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Statista. (January 31, 2024). Share of consumers regularly buying food and products for everyday use in discount stores in the United States in 2023, by generation [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1450627/discount-stores-shoppers-by-generation-us/
Statista. "Share of consumers regularly buying food and products for everyday use in discount stores in the United States in 2023, by generation." Chart. January 31, 2024. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1450627/discount-stores-shoppers-by-generation-us/
Statista. (2024). Share of consumers regularly buying food and products for everyday use in discount stores in the United States in 2023, by generation. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1450627/discount-stores-shoppers-by-generation-us/
Statista. "Share of Consumers Regularly Buying Food and Products for Everyday Use in Discount Stores in The United States in 2023, by Generation." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1450627/discount-stores-shoppers-by-generation-us/
Statista, Share of consumers regularly buying food and products for everyday use in discount stores in the United States in 2023, by generation Statista, https://www.statista.com/statistics/1450627/discount-stores-shoppers-by-generation-us/ (last visited May 08, 2025)
Share of consumers regularly buying food and products for everyday use in discount stores in the United States in 2023, by generation [Graph], Statista, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1450627/discount-stores-shoppers-by-generation-us/
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