On average, a quarter of global shoppers were purchasing groceries online on a monthly basis in the second quarter of 2023. The United Kingdom had the highest share of monthly online grocery shoppers, at 43 percent, followed closely by the United States at 42 percent. In contrast, only 15 percent of Polish respondents reported shopping for groceries online on a monthly basis.
Share of consumers purchasing groceries online on a monthly basis in 2nd quarter 2023, by country
*Sample sizes usually include a minimum of 1,000 respondents in each country.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
The date of release is the date of access.
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Klarna. (February 14, 2024). Share of consumers purchasing groceries online on a monthly basis in 2nd quarter 2023, by country [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1451071/share-of-online-grocery-shoppers-by-country/
Klarna. "Share of consumers purchasing groceries online on a monthly basis in 2nd quarter 2023, by country." Chart. February 14, 2024. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1451071/share-of-online-grocery-shoppers-by-country/
Klarna. (2024). Share of consumers purchasing groceries online on a monthly basis in 2nd quarter 2023, by country. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1451071/share-of-online-grocery-shoppers-by-country/
Klarna. "Share of Consumers Purchasing Groceries Online on a Monthly Basis in 2nd Quarter 2023, by Country." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/1451071/share-of-online-grocery-shoppers-by-country/
Klarna, Share of consumers purchasing groceries online on a monthly basis in 2nd quarter 2023, by country Statista, https://www.statista.com/statistics/1451071/share-of-online-grocery-shoppers-by-country/ (last visited April 20, 2025)
Share of consumers purchasing groceries online on a monthly basis in 2nd quarter 2023, by country [Graph], Klarna, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/1451071/share-of-online-grocery-shoppers-by-country/
