Factors influencing fruit and vegetables purchases in the UK 2024

Published by Statista Research Department, Feb 16, 2024

According to a survey carried out in January and February of 2024 in the UK, freshness and price were the two most important factors when shopping for fruit and vegetables. Some 80 percent of respondents stated that freshness influences their decision when buying such products.

Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

February 2024

Region

Europe, United Kingdom

Survey time period

January 31 to February 1, 2024

Number of respondents

2,193 respondents

Age group

18 years and older

Special properties

Nationally representative sample.

Method of interview

Online survey

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Fresh and local food market in the United Kingdom (UK) "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Fresh and local food market in the United Kingdom (UK)

Market overview

7

Fresh market

5

Local market

8

Price changes

4

Further Content: You might find this interesting as well

Topics

Fresh and local food market in the UKAgriculture industry in the UKFood industry in the UK
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.