Preferred online shopping festivals Taiwan 2024

Published by
Yihan Ma,
Jul 11, 2025

A survey conducted in December 2024 revealed that approximately **** percent of respondents in Taiwan reported participating frequently in the Singles' Day shopping festival over the past year. In comparison, **** percent of respondents indicated that they participated in the Double 12 shopping event.

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Most participated e-commerce shopping festival among consumers in Taiwan in 2024

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Source

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Release date

December 2024

Region

Taiwan

Survey time period

December 2024

Number of respondents

640 respondents

Special properties

up to three choices possible

Method of interview

Online survey

Supplementary notes

Survey question: Over the past year, which "e-commerce shopping festivals" have you most frequently participated in?

* Traditional festivals include Father's Day, Chinese Valentine's Day, and Ghost Festivals.

** Government festivals include the Mid-Autumn Festival.

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Statistics on " E-commerce in Taiwan "

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General overview

4

B2B and B2C e-commerce

5

E-commerce consumers

5

Digital payments

4

Live commerce

4

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Topics

E-commerce in TaiwanE-commerce worldwideE-Commerce in ChinaTaiwanE-commerce in Japan
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* For commercial use only

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