The functions related to product development, IT and cybersecurity, and marketing, sales and customer service are where most of the generative AI (GenAI) adoption is concentrated in global organizations. The use of the technology is the highest in higher levels of expertise. Over 50 percent and 70 percent of the respondents, with respectively high expertise and very high expertise, report to be using generative AI in a limited or at-scale implementation.
Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise
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Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise
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First wave of quarterly surveys; director to C-suite-level respondents; N (Very high) = 267; N (High) = 1,003; N (Some) = 1,273; N (Little) = 274
Method of interview
Online survey
Supplementary notes
The source phrases the question as: “What is your organization’s current adoption level of generative AI across the following functions?”
The source specifies that the percentage refers to "those who are using generative AI in a limited or at-scale implementation", organized by their functions and by their level of expertise.
Source clarifies: "Share of respondents using genAI at a limited or at-scale implementation"
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Deloitte. (January 15, 2024). Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1451334/genai-adoption-by-expertise-and-function-worldwide/
Deloitte. "Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise." Chart. January 15, 2024. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1451334/genai-adoption-by-expertise-and-function-worldwide/
Deloitte. (2024). Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1451334/genai-adoption-by-expertise-and-function-worldwide/
Deloitte. "Share of Professionals Using Generative Artificial Intelligence (Ai) in Organizations Worldwide as of 2024, by Function and Expertise." Statista, Statista Inc., 15 Jan 2024, https://www.statista.com/statistics/1451334/genai-adoption-by-expertise-and-function-worldwide/
Deloitte, Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise Statista, https://www.statista.com/statistics/1451334/genai-adoption-by-expertise-and-function-worldwide/ (last visited May 04, 2025)
Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise [Graph], Deloitte, January 15, 2024. [Online]. Available: https://www.statista.com/statistics/1451334/genai-adoption-by-expertise-and-function-worldwide/
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