Share of DOOH in programmatic ad budgets in Europe 2024, by stakeholder

Published by Statista Research Department, Nov 11, 2024

During an online 2024 survey in Europe, 67 percent of advertisers, 85 percent of agencies, 38 percent of publishers, and 40 percent of AdTechs stated they included digital out-of-home in their programmatic trading budgets. 

Share of digital out-of-home (DOOH) in programmatic advertising budgets in Europe as of August 2024, by stakeholder type

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Release date

November 2024

Region

Europe

Survey time period

July and August 2024

Number of respondents

254 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

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Statistics on " Out-of-home advertising in Europe "

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Other statistics that may interest you Out-of-home advertising in Europe

Global overview

8

European overview

5

United Kingdom

8

Germany

6

France

7

Spain

3

Other European markets

6

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Topics

Outdoor advertising in EuropeDigital retail media advertising in EuropeAdvertising in EuropeDigital advertising in EuropeTV advertising in Europe
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