Sustainability as a focus for programmatic advertising in Europe 2024

Published by Statista Research Department, Jun 23, 2025

During an online 2024 survey in Europe, ** percent of responding advertisers stated that sustainability was their strategic focus for programmatic advertising to some or a great extent. The respective share among agencies stood at ** percent.

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Sustainability as a strategic focus for programmatic advertising in Europe as of August 2024, by stakeholder type

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Release date

November 2024

Region

Europe

Survey time period

July and August 2024

Number of respondents

254 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Sustainability in advertising & marketing in Europe "

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Overview

3

Environmental impact and emissions

7

Marketer use

8

Consumer insights

4

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Topics

Sustainability in advertising & marketing in EuropeSustainabilitySustainability in the tech industrySustainability in e-commerceSustainability in advertising & marketing worldwide
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