Change in media ad spending in the U.S. 2023, by platform

Published by
J. G. Navarro
,
Jul 2, 2025

In 2023, spending on experiential marketing in multicultural media in the United States rose over

**
percent, making it the fastest-growing channel among the presented platforms. Influencer marketing followed, with a
****
-percent growth rate, while brand and content marketing rounded up the top three with an increase rate of nearly
**
percent. TV advertising, relational marketing, and digital advertising were the leading multicultural media ad channels by spending in the U.S. in 2023.

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Change in multicultural media spending in the United States in 2023, by platform

CharacteristicAnnual change in spending
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Showing entries 1 to 12 (12 entries in total)
Statistic: Change in multicultural media spending in the United States in 2023, by platform

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Release date

February 2024

Region

United States

Survey time period

2023

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Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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