In January 2023, two-thirds of pet supplies' online searches were carried out on Amazon in the UK. In turn, Google dominated in the fashion category, with 65 percent of online searches. The distribution was more even in the consumer electronics segment, where Amazon made up 49 percent of online searches.
Distribution of online searches on Amazon and Google in the UK in 2023, by category
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Distribution of online searches on Amazon and Google in the UK in 2023, by category
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The source analyzed 400 keyword searches performed within each retail category
(11,200 total keywords) and considered these same search queries across both
Amazon and Google.
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Tambo. (April 25, 2023). Distribution of online searches on Amazon and Google in the UK in 2023, by category [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1453288/amazon-vs-google-searches-by-category-united-kingdom/
Tambo. "Distribution of online searches on Amazon and Google in the UK in 2023, by category." Chart. April 25, 2023. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1453288/amazon-vs-google-searches-by-category-united-kingdom/
Tambo. (2023). Distribution of online searches on Amazon and Google in the UK in 2023, by category. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1453288/amazon-vs-google-searches-by-category-united-kingdom/
Tambo. "Distribution of Online Searches on Amazon and Google in The Uk in 2023, by Category." Statista, Statista Inc., 25 Apr 2023, https://www.statista.com/statistics/1453288/amazon-vs-google-searches-by-category-united-kingdom/
Tambo, Distribution of online searches on Amazon and Google in the UK in 2023, by category Statista, https://www.statista.com/statistics/1453288/amazon-vs-google-searches-by-category-united-kingdom/ (last visited May 09, 2025)
Distribution of online searches on Amazon and Google in the UK in 2023, by category [Graph], Tambo, April 25, 2023. [Online]. Available: https://www.statista.com/statistics/1453288/amazon-vs-google-searches-by-category-united-kingdom/
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