Monthly downloads of the Amazon Shopping app 2024

Amazon's shopping app has seen a significant increase in monthly downloads worldwide since January 2015, reaching a peak of approximately 55 million downloads in December 2020. However, the company faces stiff competition from emerging players in the global market.

Rising competition in mobile shopping

While Amazon remains a major player, Chinese retailers are making significant inroads in the mobile shopping space. In 2024, Temu became the most downloaded shopping app worldwide with nearly 550 million downloads, followed by Shein with about 235 million. Despite this competition, Amazon continues to maintain a strong presence, particularly in the United States, where it ranks as the second-most used shopping app among millennials.

Generational differences

Amazon's influence on consumer spending varies significantly across generations, with Generation X leading the pack in overall expenditure. In 2023, a study of iOS users in the United States revealed that Gen X shoppers spend an average of 124.2 U.S. dollars across all departments on Amazon, outpacing both Millennials and Gen Z. This generational divide in spending habits reflects broader trends in online shopping preferences and brand loyalty.