During a December 2023 survey in the United States, approximately 41 percent of consumers aged 55 to 64 reported habitually (always or most of the time) opting out of first-party cookies on websites. Among interviewees aged 25 to 34, the respective share stood at 20 percent.
Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by age group
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Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by age group
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Attest. (February 22, 2024). Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by age group [Graph]. In Statista. Retrieved May 06, 2025, from https://www.statista.com/statistics/1453805/consumers-likelihood-opt-out-first-party-cookies-usa-age/
Attest. "Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by age group." Chart. February 22, 2024. Statista. Accessed May 06, 2025. https://www.statista.com/statistics/1453805/consumers-likelihood-opt-out-first-party-cookies-usa-age/
Attest. (2024). Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by age group. Statista. Statista Inc.. Accessed: May 06, 2025. https://www.statista.com/statistics/1453805/consumers-likelihood-opt-out-first-party-cookies-usa-age/
Attest. "Likelihood to Habitually Opt out of First-party Cookies among Consumers in The United States as of December 2023, by Age Group." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1453805/consumers-likelihood-opt-out-first-party-cookies-usa-age/
Attest, Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by age group Statista, https://www.statista.com/statistics/1453805/consumers-likelihood-opt-out-first-party-cookies-usa-age/ (last visited May 06, 2025)
Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by age group [Graph], Attest, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1453805/consumers-likelihood-opt-out-first-party-cookies-usa-age/
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