The vertical video advertising spending in Japan was estimated at 90 billion Japanese yen in 2024. Based on the assessment that the creative production burden on advertisers decreases and vertical videos become established as an essential video promotion format, the market was forecast to reach a size of more than 208 billion yen by 2028.
advertising videos provided in a format optimized for vertical screens as part of vertical short-video content of major social networking services and streaming websites; excludes videos whose format is not optimized for the vertical format
Supplementary notes
*Forecast.
100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.
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CyberAgent. (February 27, 2025). Vertical video advertising spending in Japan from 2023 to 2024 with a forecast until 2028 (in billion Japanese yen) [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent. "Vertical video advertising spending in Japan from 2023 to 2024 with a forecast until 2028 (in billion Japanese yen)." Chart. February 27, 2025. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent. (2025). Vertical video advertising spending in Japan from 2023 to 2024 with a forecast until 2028 (in billion Japanese yen). Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent. "Vertical Video Advertising Spending in Japan from 2023 to 2024 with a Forecast until 2028 (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2025, https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent, Vertical video advertising spending in Japan from 2023 to 2024 with a forecast until 2028 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/ (last visited July 05, 2025)
Vertical video advertising spending in Japan from 2023 to 2024 with a forecast until 2028 (in billion Japanese yen) [Graph], CyberAgent, February 27, 2025. [Online]. Available: https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
