
Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowIn March 2025, ChatGPT’s mobile app registered over 5.82 million App Store and Google Play downloads in the United States. Released on February 8, 2024, and initially available in the U.S. market only, Google’s Gemini AI Assistant mobile app registered around 1.3 million downloads in the country during the same month. Kicked off by the release of OpenAI’s AI assistant, the AI-powered online search market trend propelled the release of several similar applications mentioning “ChatGPT” or “chatbot”, reaching millions of downloads worldwide.
Released in November 2022 and available as an app in April 2023, ChatGPT took only five days to reach more than a million users and become the fastest internet service to reach this milestone. Launched by OpenAI as a mobile app on iOS for the United States market, the chatbot registered nearly four million downloads already during its first month on the Apple App Store and, as the startup made it available in other markets in June 2023, it generated almost 12 million downloads, reaching another 14 million downloads in August 2023, as the app was launched on Android.
Setting new standards for the global online search market, the release of ChatGPT caught companies like Google and Microsoft by surprise. The first quickly rushed to offer its own alternative AI assistant Bard, now rebranded as Gemini after the company’s large language model (LLM) system, while the second quickly sided with OpenAI’s assistant by integrating it into several of its Bing search engine’s services and applications. Despite roughly two years after its release, the impact of search chatbots is already visible on Google Search search market share on desktop, which registered some of its lowest rates for these devices in over a decade.
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