Among the presented social networks, advertising on YouTube had the highest reach in Germany both among women and men, with **** percent and **** percent, respectively.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Reach of social media advertising in Germany as of January 2025, by platform and gender [Graph]. In Statista. Retrieved July 25, 2025, from https://www.statista.com/statistics/1454347/social-media-advertising-reach-gender-germany/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Germany as of January 2025, by platform and gender." Chart. February 25, 2025. Statista. Accessed July 25, 2025. https://www.statista.com/statistics/1454347/social-media-advertising-reach-gender-germany/
DataReportal, We Are Social, Meltwater. (2025). Reach of social media advertising in Germany as of January 2025, by platform and gender. Statista. Statista Inc.. Accessed: July 25, 2025. https://www.statista.com/statistics/1454347/social-media-advertising-reach-gender-germany/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Germany as of January 2025, by Platform and Gender." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1454347/social-media-advertising-reach-gender-germany/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Germany as of January 2025, by platform and gender Statista, https://www.statista.com/statistics/1454347/social-media-advertising-reach-gender-germany/ (last visited July 25, 2025)
Reach of social media advertising in Germany as of January 2025, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1454347/social-media-advertising-reach-gender-germany/