During a global survey among static out-of-home (OOH) media owners published in February 2024, over two-thirds (or 68.25 percent) of respondents said being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform was either important or very important. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024
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Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024
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Broadsign. (February 20, 2024). Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024 [Graph]. In Statista. Retrieved May 31, 2025, from https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
Broadsign. "Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024." Chart. February 20, 2024. Statista. Accessed May 31, 2025. https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
Broadsign. (2024). Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024. Statista. Statista Inc.. Accessed: May 31, 2025. https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
Broadsign. "Importance of Being Able to Manage Digital and Static Out-of-home (Ooh) Advertising Inventories from within a Single Platform According to Media Owners Worldwide as of February 2024." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
Broadsign, Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024 Statista, https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/ (last visited May 31, 2025)
Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024 [Graph], Broadsign, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
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