In the initial quarter of 2023, over three-quarters of global internet users turned to social media as their primary avenue for accessing brand-related information. Nearly half of the surveyed individuals cited social networks as one of their main sources for brand information, with video platforms and question-and-answer sites trailing closely behind.
Share of global internet users who primarily used the following channels when looking for more information about brands in 2023
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Share of global internet users who primarily used the following channels when looking for more information about brands in 2023
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GWI. (June 26, 2023). Share of global internet users who primarily used the following channels when looking for more information about brands in 2023 [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1455056/online-channels-for-brand-information-search-worldwide/
GWI. "Share of global internet users who primarily used the following channels when looking for more information about brands in 2023." Chart. June 26, 2023. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1455056/online-channels-for-brand-information-search-worldwide/
GWI. (2023). Share of global internet users who primarily used the following channels when looking for more information about brands in 2023. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1455056/online-channels-for-brand-information-search-worldwide/
GWI. "Share of Global Internet Users Who Primarily Used The following Channels When Looking for More Information about Brands in 2023." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1455056/online-channels-for-brand-information-search-worldwide/
GWI, Share of global internet users who primarily used the following channels when looking for more information about brands in 2023 Statista, https://www.statista.com/statistics/1455056/online-channels-for-brand-information-search-worldwide/ (last visited May 09, 2025)
Share of global internet users who primarily used the following channels when looking for more information about brands in 2023 [Graph], GWI, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1455056/online-channels-for-brand-information-search-worldwide/
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