Gen Z shoppers discovering and buying on social media 2023-2024

Social media's influence on Gen Z shopping habits has surged dramatically in recent years. A 2024 survey reveals that 69 percent of Gen Z consumers discovered new products or brands through social media influencers, up from 45 percent in 2023. This shift underscores the growing importance of digital platforms in shaping consumer behavior, particularly among younger demographics.

Beauty and personal care e-commerce growth

The rising impact of social media on Gen Z purchasing decisions aligns with broader trends in e-commerce, particularly in the beauty and personal care sector. Global revenue in this market is forecast to increase by 49.15 percent between 2024 and 2029, reaching a new peak of 338.93 billion U.S. dollars. This growth trajectory suggests that the digital landscape will continue to play a crucial role in consumer discovery and purchasing habits.

Payment preferences among young consumers

Traditional payment methods remain popular among Zoomers. A survey across North America, Europe, and Latin America found that debit and credit cards are still preferred by Gen Z for online shopping and travel bookings. However, younger consumers are showing a growing demand for diverse payment options, indicating potential shifts in the e-commerce landscape as digital wallets gain prominence, particularly in Asia-Pacific markets.