Market modeling estimates that BNPL transactions in Sweden would be about 11.4 percent higher in 2025 than in 2024. This is according to a market model released in the first quarter of 2025, which placed Sweden among one of the main user markets in Europe for buy now, pay later. Sweden is Klarna's country of origin, making it one of Europe's earliest adopters of BNPL. This is reflected in Klarna's high penetration rate in the country. Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world by early 2025, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers.
Estimated transaction value of buy now, pay later (BNPL) in Sweden in 2024, with forecasts for 2025 and 2030
(in million U.S. dollars)
Characteristic
BNPL transaction value in million U.S. dollars
Share against overall BNPL transaction value in Europe
Figures for Sweden equal a CAGR of 8.1 percent between 2025 and 2030
Supplementary notes
The source researched the following 16 countries within Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom.
The source does not provide information on the original wording used or of its methodology. Thus, the wording chosen for this statistic may differ slightly.
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Statista. (April 22, 2025). Estimated transaction value of buy now, pay later (BNPL) in Sweden in 2024, with forecasts for 2025 and 2030 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1456076/bnpl-transaction-value-in-sweden/
Statista. "Estimated transaction value of buy now, pay later (BNPL) in Sweden in 2024, with forecasts for 2025 and 2030 (in million U.S. dollars)." Chart. April 22, 2025. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1456076/bnpl-transaction-value-in-sweden/
Statista. (2025). Estimated transaction value of buy now, pay later (BNPL) in Sweden in 2024, with forecasts for 2025 and 2030 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1456076/bnpl-transaction-value-in-sweden/
Statista. "Estimated Transaction Value of Buy Now, Pay Later (Bnpl) in Sweden in 2024, with Forecasts for 2025 and 2030 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Apr 2025, https://www.statista.com/statistics/1456076/bnpl-transaction-value-in-sweden/
Statista, Estimated transaction value of buy now, pay later (BNPL) in Sweden in 2024, with forecasts for 2025 and 2030 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1456076/bnpl-transaction-value-in-sweden/ (last visited May 03, 2025)
Estimated transaction value of buy now, pay later (BNPL) in Sweden in 2024, with forecasts for 2025 and 2030 (in million U.S. dollars) [Graph], Statista, April 22, 2025. [Online]. Available: https://www.statista.com/statistics/1456076/bnpl-transaction-value-in-sweden/
