As of early 2025, among the presented social networks, advertising on YouTube had the highest reach in Sweden, both among women and men, with 35.7 percent and 42.4 percent, respectively. On average, YouTube advertising reached nearly 39 percent of adults from Sweden.
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Reach of social media advertising in Sweden as of January 2025, by platform and gender
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DataReportal, & We Are Social, & Meltwater. (March 3, 2025). Reach of social media advertising in Sweden as of January 2025, by platform and gender [Graph]. In Statista. Retrieved June 11, 2025, from https://www.statista.com/statistics/1456870/social-media-advertising-reach-gender-sweden/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Sweden as of January 2025, by platform and gender." Chart. March 3, 2025. Statista. Accessed June 11, 2025. https://www.statista.com/statistics/1456870/social-media-advertising-reach-gender-sweden/
DataReportal, We Are Social, Meltwater. (2025). Reach of social media advertising in Sweden as of January 2025, by platform and gender. Statista. Statista Inc.. Accessed: June 11, 2025. https://www.statista.com/statistics/1456870/social-media-advertising-reach-gender-sweden/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Sweden as of January 2025, by Platform and Gender." Statista, Statista Inc., 3 Mar 2025, https://www.statista.com/statistics/1456870/social-media-advertising-reach-gender-sweden/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Sweden as of January 2025, by platform and gender Statista, https://www.statista.com/statistics/1456870/social-media-advertising-reach-gender-sweden/ (last visited June 11, 2025)
Reach of social media advertising in Sweden as of January 2025, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, March 3, 2025. [Online]. Available: https://www.statista.com/statistics/1456870/social-media-advertising-reach-gender-sweden/