Social media ad reach in Sweden 2025, by platform & gender

Published by Statista Research Department, Apr 14, 2025

As of early 2025, among the presented social networks, advertising on YouTube had the highest reach in Sweden, both among women and men, with 35.7 percent and 42.4 percent, respectively. On average, YouTube advertising reached nearly 39 percent of adults from Sweden.

Reach of social media advertising in Sweden as of January 2025, by platform and gender

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Release date

March 2025

Region

Sweden

Survey time period

as of January 2025

Age group

18 years and older

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Statistics on " Digital advertising in Sweden "

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Overview

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Formats

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Social media

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Programmatic

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Consumer insights

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Topics

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