Online spending Australia 2024, by generation

Published by Statista Research Department, Jun 23, 2025

In 2024, total online spending on goods in Australia reached almost ** billion Australian dollars. Across the generational groups, Millennials had the highest online spending at just shy of ** billion Australian dollars in 2024. Gen X shoppers were the next biggest spenders, with the Silent Generation reporting the lowest online expenditure across the country's generations.

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Total online spending on goods in Australia in 2024, by generation (in billion Australian dollars)

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Release date

March 2025

Region

Australia

Survey time period

2024

Supplementary notes

Generational cohorts as defined by the source:

  • Gen Z: 1998-2010
  • Millennials (Gen Y): 1981-1997
  • Gen X: 1965-1980
  • Baby Boomers: 1946-1964
  • Silent Generation (Builders): 1925-1945

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