Klarna downloads were the highest of all BNPL apps found in Sweden, although its competition was not far behind in the fourth quarter of 2024. This is according to research into approximately 150 different apps that either offer buy now, pay later directly, or are closely affiliated with it. Sweden's main BNPL app is, naturally, Klarna, as it comes from this country. There are other options available in Sweden, however. Walley is a BNPL payment method exclusive to the Nordics region. Qliro focuses mainly on Sweden when it comes to buy now, pay later. Zaver is a Swedish fintech that offers both contactless cards and BNPL solutions for websites.
Biggest buy now, pay later (BNPL) apps in Sweden from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads
This statistic is the result of research into roughly 200 different apps used for BNPL across the world. For more information, see the "Details" tab; The apps on display here made up nearly all downloads in Q1 2025
Supplementary notes
* PayPal Pay in 4 is only available in seven countries: the United States, United Kingdom, France, Germany, Italy, Australia, and Spain. Consequently, download figures for the PayPal app have been excluded for other countries.
All figures concern apps that can be downloaded on either the Apple App Store or Google's Play Store. This leads to several data limitations:
Embedded payment services within larger (super) apps are not tracked separately. One important example is, among others, PayPal's Pay in 4. Additionally, not all BNPL options are available everywhere in the world;
Occasionally, download options of BNPL are not offered on the Apple App Store or Play Store. This is significant to note for countries which may not use these online marketplaces, or have an outright ban on them.
Some of the apps under review are not necessarily a "pure" BNPL player: The PayPal app, for example, has Pay in 4 embedded in it for certain countries - whereas Klarna is devoted solely to BNPL. It is therefore unclear whether these figures are fully comparable.
The names provided are based off multiple publications covering BNPL brands, and focus on BNPL providers with an app. If an app does not feature in the statistic, it is because download figures were too small. Note, however, that the selection of players is not exhaustive and does not include, for example, white labels as these do not have their own app - such as Divido, PayU, and Swap. Some of the apps researched include:
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Statista, & AppMagic. (April 3, 2025). Biggest buy now, pay later (BNPL) apps in Sweden from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1456959/bnpl-most-popular-apps-in-sweden/
Statista, und AppMagic. "Biggest buy now, pay later (BNPL) apps in Sweden from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads." Chart. April 3, 2025. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1456959/bnpl-most-popular-apps-in-sweden/
Statista, AppMagic. (2025). Biggest buy now, pay later (BNPL) apps in Sweden from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1456959/bnpl-most-popular-apps-in-sweden/
Statista, and AppMagic. "Biggest Buy Now, Pay Later (Bnpl) Apps in Sweden from 1st Quarter of 2015 to 1st Quarter of 2025, by Number of Downloads." Statista, Statista Inc., 3 Apr 2025, https://www.statista.com/statistics/1456959/bnpl-most-popular-apps-in-sweden/
Statista & AppMagic, Biggest buy now, pay later (BNPL) apps in Sweden from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads Statista, https://www.statista.com/statistics/1456959/bnpl-most-popular-apps-in-sweden/ (last visited May 03, 2025)
Biggest buy now, pay later (BNPL) apps in Sweden from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads [Graph], Statista, & AppMagic, April 3, 2025. [Online]. Available: https://www.statista.com/statistics/1456959/bnpl-most-popular-apps-in-sweden/
