Share of online shoppers using live commerce in China 2023

Published by
Yihan Ma
,
Dec 20, 2024

As of June 2023, about 59.5 percent of the total online shoppers in China used live commerce. Live commerce has constituted a large part of online shopping since 2021. The total number of live commerce users amounted to more than half a billion by 2023.

Percentage of online shoppers who used livestreaming commerce in China from June 2021 to June 2023

CharacteristicShare of online shoppers
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Showing entries 1 to 5 (5 entries in total)
Statistic: Percentage of online shoppers who used livestreaming commerce in China from June 2021 to June 2023

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Release date

March 2024

Region

China

Survey time period

June 2021 to June 2023

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