Most talked about brands on Instagram in Latin America 2023, by number of mentions

Published by
J. G. Navarro,
Jul 9, 2025
In 2023, online retail giant Shein was the brand most talked about on Instagram in Latin America, with nearly ** thousand mentions on that social media platform. L'OreĢal Paris and Spotify followed with about **** thousand and **** thousand mentions, respectively. According to the same source, ***percent of Latin American Instagram influencers had over *** million followers on that social media platform.
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Most talked about brands on Instagram in Latin America in 2023, by number of mentions (in 1,000s)

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Source

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Release date

March 2024

Region

LAC

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Numbers have been rounded.

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