TikTok Shop penetration rate Vietnam Q3 2022-Q3 2024

Published by
Minh-Ngoc Nguyen,
May 20, 2025

According to a survey among Vietnamese internet users conducted by Decision Lab, in the third quarter of 2024, roughly 30 percent of respondents confirmed using TikTok for online shopping. Since its launch in April 2022, the penetration rate of TikTok Shop has been accelerating fast in the country.

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TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 3rd quarter 2024

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Release date

October 2024

Region

Vietnam

Survey time period

Q3 2022 to Q3 2024

Number of respondents

1,429 respondents

Age group

18-64 years

Special properties

among internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: “Which of the following platforms/apps do you use for online shopping?”

The survey count refers to 3rd quarter 2024.

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Overview

6

Key figures

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Shopee

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TikTok Shop

4

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Topics

E-commerce platforms in VietnamE-commerce in VietnamSocial commerce in Vietnam Digital payments in VietnamTikTok Shop in Vietnam
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