Most purchased categories via live commerce in the United States 2024

Published by Statista Research Department, May 30, 2025

When participating in live stream shopping during 2024, consumers in the United States showcased a preference for clothing and personal hygiene items. Around ** percent of respondents purchased apparel via live commerce events, while around ** percent purchased cosmetics and skincare. Fashion accessories ranked third, with roughly ********* of consumers purchasing these items via live sales events.

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Most purchased product categories via live commerce in the United States in 2024

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Source

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Release date

September 2024

Region

United States

Survey time period

May 9 to 31, 2024

Number of respondents

9,088 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which item(s) did you purchase through live shopping events or streams? Choose all that applies"

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Overview

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Leading platforms

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Product categories

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Livestream shoppers

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User sentiment

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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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