In the third quarter of 2023, the most preferred radio ad length in India was 20 to 40 seconds, which accounted for the majority share of ad volume. The second most preferred ad length was less than 20 seconds, with a 28 percent share of ad volume.
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Preferred radio ad length in India in the third quarter of 2023
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TAM Media Research. (January 19, 2024). Preferred radio ad length in India in the third quarter of 2023 [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/1457934/india-preferred-radio-ad-length/
TAM Media Research. "Preferred radio ad length in India in the third quarter of 2023." Chart. January 19, 2024. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/1457934/india-preferred-radio-ad-length/
TAM Media Research. (2024). Preferred radio ad length in India in the third quarter of 2023. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/1457934/india-preferred-radio-ad-length/
TAM Media Research. "Preferred Radio Ad Length in India in The Third Quarter of 2023." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1457934/india-preferred-radio-ad-length/
TAM Media Research, Preferred radio ad length in India in the third quarter of 2023 Statista, https://www.statista.com/statistics/1457934/india-preferred-radio-ad-length/ (last visited July 07, 2025)
Preferred radio ad length in India in the third quarter of 2023 [Graph], TAM Media Research, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1457934/india-preferred-radio-ad-length/
