The source estimated that the retail industry accounted for 28 percent of digital advertising spending in the United States in 2023. At the same time, U.S. (digital) retailers, such as Amazon or Walmart, attracted 17 percent of digital advertising revenue with their retail media offerings.
Share of retail in digital advertising buying and selling in the United States from 2020 to 2027
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Insider Intelligence (@IntelInsider). (March 20, 2024). Share of retail in digital advertising buying and selling in the United States from 2020 to 2027 [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1458076/retail-share-digital-ad-spend-revenue-usa/
Insider Intelligence (@IntelInsider). "Share of retail in digital advertising buying and selling in the United States from 2020 to 2027." Chart. March 20, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1458076/retail-share-digital-ad-spend-revenue-usa/
Insider Intelligence (@IntelInsider). (2024). Share of retail in digital advertising buying and selling in the United States from 2020 to 2027. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1458076/retail-share-digital-ad-spend-revenue-usa/
Insider Intelligence (@IntelInsider). "Share of Retail in Digital Advertising Buying and Selling in The United States from 2020 to 2027." Statista, Statista Inc., 20 Mar 2024, https://www.statista.com/statistics/1458076/retail-share-digital-ad-spend-revenue-usa/
Insider Intelligence (@IntelInsider), Share of retail in digital advertising buying and selling in the United States from 2020 to 2027 Statista, https://www.statista.com/statistics/1458076/retail-share-digital-ad-spend-revenue-usa/ (last visited April 21, 2025)
Share of retail in digital advertising buying and selling in the United States from 2020 to 2027 [Graph], Insider Intelligence (@IntelInsider), March 20, 2024. [Online]. Available: https://www.statista.com/statistics/1458076/retail-share-digital-ad-spend-revenue-usa/
